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Culture in the Workplace Questionnaire™ Features and Benefits

The Culture in the Workplace Questionnaire™ (CWQ), based on the research of Geert Hofstede, produces individual cultural profiles. The questionnaire is comprised of 60 questions and takes about 15 - 20 minutes to complete online. The responses to the questionnaire produce a cultural display of preferences along six cultural dimensions: Individualism, Power Distance, Certainty, Achievement, Time Orientation and Indulgence. Automated expert analysis helps respondents understand how to improve business results through cross-cultural understanding. Respondents receive a multi-dimensional report containing their results. The questionnaire results and information compare each individual's results with country averages.

The Culture in the Workplace Questionnaire™ is a particularly effective instrument to assist employees who:

  • Travel internationally to carry out their assignments
  • Work on global teams
  • Lead employees globally
  • Have frequent contact with employees from other countries
  • Have supervisors or subordinates from countries other than their own
  • Provide information or guidelines to people working in different countries

Features and Benefits
of the Culture in the Workplace Questionnaire™ (CWQ)

The questionnaire is completely web-enabled. This makes it easy to administer and complete. The facilitator can choose to have individual users' questionnaire results display immediately or deliver the results at the learning session.
The questionnaire is available on a secure website and results can be distributed electronically through Acrobat pdf files. Respondents can fill out the questionnaire from anywhere in the world. Consultants can print out results from anywhere in the world. (Reduces time and mailing costs.)
The questionnaire was developed by Dr. Geert Hofstede and includes questions designed by Dr. André Laurent. Because it is research-based and associated with two of the world's leading experts in the intercultural field, it increases the validity of the tool. Research which creates the country results is published and widely available in Hofstede's Culture's Consequences.
The questionnaire produces a respondent's cultural profile on six dimensions: Individualism, Power Distance, Certainty, Achievement, Time Orientation and Indulgence. Because there are only six dimensions, the information is easy to learn, remember and apply in a business setting.
Respondents can be given a choice of countries for comparison (from a 60+ country database of national averages) or provided with a pre-specified group of countries for comparison. Allows the user's report to be customized to display countries of particular interest.
The user's report contains a results summary which identifies the respondent's cultural preferences, and, for each dimension, provides an individualized results explanation as well as an individualized expert analysis of the user's scores and their scores compared to country data. Helps the respondent understand the information about the dimension and internalize it to a specific business setting. Makes it easy for respondents to identify the impact of their cultural preferences on others and therefore helps improve communications and productivity.
The questionnaire is a learner-focused instrument. A facilitator can help participants focus the questionnaire results on the participants' workplace. Use of the questionnaire can help minimize culture-based misunderstandings, improve cross-cultural relationships, and develop global mindsets in employees.
The respondent learns how an awareness of workplace preferences can be useful in a variety of business situations, both at home and abroad. The learning has broad applicability. Once the respondent is familiar with the dimensions and their associated workplace behaviors, appropriate adjustments can be made when interacting with people from any culture.
The system can be set up to automatically generate team/group barcharts and country barcharts for each dimension. The facilitator can use these additional materials to facilitate learning about team dynamics and how the team's/group's results compare to different country averages.
Each CWQ project has a designated facilitator. Facilitators can manage their own programs. They have online access to information about the questionnaire completion status for users in their programs, can send reminder emails, and can view/print individual user and group reports.
Customized demographics can be chosen by clients. Data can be analyzed according to specific client needs. For example, clients may wish to know the cultural differences between different operational locations in different countries, e.g. to improve training, or to consider different employee reward systems.


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