About Geert Hofstede

Geert Hofstede
The author of Culture's Consequences, the most important work in the field of cross-cultural research, Prof. Geert Hofstede has quantitatively analyzed how workplace values are influenced by culture. Geert Hofstede analyzed a large data base of employee values scores collected by IBM between 1967 and 1973 covering more than 70 countries, from which he first used the 40 largest only, and afterwards extended the analysis to 50 countries and 3 regions. In the editions of Geert Hofstede's work since 2001, scores are listed for 74 countries and regions, partly based on replications and extensions of the IBM study on different international populations.
Subsequent studies validating the earlier results have included commercial airline pilots and students in 23 countries, civil service managers in 14 counties, 'up-market' consumers in 15 countries and 'elites' in 19 countries.
Through the publication in the USA of his scholarly book Culture's Consequences (1980, new edition 2001), he became the founder of the comparative intercultural research field; his ideas are used worldwide. His popular book Cultures and Organizations: Software of the Mind (3rd edition, 2010) has so far appeared in 17 languages including Chinese, Japanese and Korean. He is the most cited Dutch author in the Social Science Citation Index.

About the Hofstede Culture in the Workplace Questionnaire™

Culture, what Dr. Geert Hofstede refers to as "software of the mind/mental programming," is a critical variable that guides peoples' actions and reactions. Companies that do business internationally or have a global workforce benefit from a deeper understanding of how cultural differences drive workplace and team behaviors.
(The Hofstede Culture in the Workplace Questionnaire™ (Hofstede CWQ) is based on the seminal cultural research of Dr. Geert Hofstede. ITAP licenses the Hofstede CWQ from ODE Consulting® Pte. Ltd. The Hofstede CWQ is the only instrument endorsed by Dr. Hofstede. ODE Consulting's licensed CW Partners and Global Resource Team members have worldwide exclusive rights to its use and are approved to represent Dr. Hofstede's research. According to Dr. Hofstede, "This [approval] is due to their professionalism and deep understanding of my work.")