What Are Some Cultural Drivers? Introduction to Individualism
- Parent Category: [blog]
- Category: Food for Thought
- Created: Tuesday, 29 July 2014 19:27
- Written by Catherine Mercer Bing
Individualism (Individual orientation) pertains to societies in which ties between individuals are loose. Everyone is expected to look after him- or herself and his or her immediate family. Collectivism (Group orientation) pertains to a society where from birth onward people are integrated into strong, cohesive in-groups which throughout people’s lifetimes continue to protect them in exchange for unquestioned loyalty. People with an Individual orientation take action and make decisions for the benefit of the individual. People with a Group orientation take action and make decisions for the benefit of the group.
Which of the following describes you best?